Is your brand copywriting connecting?
Spotlight Guest
A conversation with Diane Wiredu, an expert in Messaging Strategy and Conversion Brand Copywriting, also the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd.
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Key moments:
19:26 – Founder Funk, What is it?
23:3 – The perfect building blocks to building a brand identity
26:10 – AhHa moments
28:13 – Diane’s brand dividing moment
36:10 – Working on copy for brands
40:40 – Diane’s ‘R.O.A.R’ Process
47:03 – The three biggest copy writing brand No No’s
50:15 – How to find a good copywriter
Connect with Diane
Free resource: Voice Of Customer research template + interview and survey questions
Free resource: 27-point High-Converting Landing Page Checklist
Boldest Brand
Patagonia – For leading with story
Mentioned in this episode
About the show
Divided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.