An eclectic background is your brand advantage

Spotlight Guest On this episode my spotlight guest is Creighton Wong. We cover a number of topics from personal branding to digital marketing. Creighton echoes one of my six value adding focus points with research and why it’s so critical when it comes to branding. He is the Founder of Exponential Clients, a digital marketing firm built on the belief that…

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Escape from New York & defining a beauty brand

Spotlight Guest On this episode my spotlight guest is Lynn Power former CEO of J.Walter Thompsons New York office now Wunderman & Thompson. Lynn cut her creative  teeth as an ad executive for over 30 years before founding multiple business. We talk about ad agencies back in the late 80’s early 90’s, hand produced artwork…

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Branding a business after having 4 kids

Spotlight Guest On this episode I chat with Suzanne Carpenter about the story and personal journey behind setting up her own business. If raising 4 kids wasn’t enough to do. Suzanne asked her herself a life changing question. “You say you would die for your kids, but would you change for them?” Suzanne was a bulimic…

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The brand journey of a life coach

Spotlight Guest On this episode I’m joined by U.S based professional life coach Ryan Stanley. Known for his impressive natural ability to connect with, understand and empower those who are in pursuit of and willing to make significant changes in their personal and professional lives. Since graduating from The Institute for Professional Excellence in Coaching…

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How to develop a unique and memorable brand identity 1 of 5

Featured on this episode This is short, simple and structured bonus content aimed at helping business owners and entrepreneurs focus on exactly what the title says. Building off the popularity of episode one featuring six brand focus points to help add value to your business. I want to deliver a further five episodes with valuable insights…

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From sitting room to stage. Defining a musical brand.

Spotlight Guest In the Divided by Brand spotlight on this episode is Andy Platt, a former headteacher best known to myself for his passion and involvement in No Horizon the musical. Andy wrote the musical alongside his full time role in education, then twice gave up that career to pursue this passion project. No Horizon…

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From foster care to founder, establishing a brand at 21

foster care to founder establishing a brand at 21

Spotlight Guest In the Divided by Brand spotlight on this episode is Gareth Rafferty. He’s a guy who is passionate about social media, marketing, tech and public speaking. Gareth is the founder of podcast management agency New Found Media. At 21 he’s a university student who, over the past 2 years has been building his personal…

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Can returning to your roots redefine your brand?

Spotlight Guest In the Divided by Brand spotlight on this episode is Laura Smith an expert marketing consultant, specialising in copywriting and branding. Laura is the Director of Ella St Communications, an independent agency which provides female-led small businesses with the skills and knowledge they need to build their brands. Laura has been featured in and…

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Can branding help to reduce climate change?

Spotlight Guest In the Divided by Brand spotlight on this episode is self described “reluctant environmentalist” Will Saunders. A creative designer who specialises in brand strategy and visual identity design for non-profits and ethical businesses. After 10+ years in the creative industry Will launched his ethical design agency Good Will Studios and discovered his motto…

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Six brand focus points to help add value to your business

Top six value adding brand focus points

Spotlight Guest On this opening bonus episode I introduce myself as a host plus I talk you through six brand focus points that will help add value to your businesses brand. If you want to download and keep the brand value sheet for your own reference or share it within your business follow this link.…

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