podcast
Should you design your startup brand now?
Spotlight Guest I chat with Adib Bamieh who has 15+ years working as COO and CEO of various startups including Base PT, Henchman, TravelNest, Chip Financial and extensive experience in hospitality and finance. Adib works to a pragmatic approach of understanding what businesses need at the right time. Adib has led a number of companies…
Read MoreHow to get brand right on video
Spotlight Guest I chat with Augie Johnston a 36 year old ex-YouTuber and former professional basketball player, turned entrepreneur about how to get brand right on video. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. It assists video creators, influencers, and digital marketers by…
Read MoreHow do you add personality to brand messaging?
Spotlight Guest Meghan Downs is an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market…
Read MoreHow important is content for your brand?
Spotlight Guest Mark Howells has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. In diverse industries from accounting firms to cycling apparel ecomm, he has been both a jack of all trades employee as well as consulted small…
Read MoreDon’t dream your brand up in the pub
Things we spoke about in this episode: • What do we see when it comes to the typical growth cycle of a company• What is brand optimisation• Why brand is your most important asset• Brand Strategy, Marketing Strategy and Tactical Marketing Get Your Brand Score Report Follow this link to find out if your brand matches…
Read MoreKill your darlings
Things we spoke about in this episode: Do you view your brand objectively? The magic of branding Coming out of your comfort zone Brand equity Get Your Brand Score Report Follow this link to find out if your brand matches your ambition. About Brand Scran mini series: I’m your host, Daniel Ocock with Co host…
Read MoreUgly babies
Things we spoke about in this episode: Whats going in in your clients brain when they engage with your brand? Brand feedback that you NEED to hear not WANT to hear Cognitive Bias Do your research Do focus groups work? Good & Bad Data Get Your Brand Score Report Follow this link to find out…
Read MoreBlast Off
Things we spoke about in this episode: Importance of managing your brand launch Marketing opportunities generated Telling brand story How important is brand sign off? How to launch your re-brand? Get Your Brand Score Report Follow this link to find out if your brand matches your ambition. About Brand Scran mini series: I’m your host,…
Read MoreThe impact of a well thought out brand
Things we spoke about in this episode: Brand optimisation Uniting a board Brand culture Communication to clients Get Your Brand Score Report Follow this link to find out if your brand matches your ambition. About Brand Scran mini series: I’m your host, Daniel Ocock with Co host Alistair Gladstone. Brand Scran is a bonus x5…
Read MoreWhat value does brand deliver?
Spotlight Guest Adam Rosen is an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path. As a founder of a tech startup, Adam spent five years leading a college recruiting startup that was acquired in 2019 by a leading college marketing firm. On the side,…
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